KERN-DEUDIAM presented itself after several years of break again with an own booth on the international hardware fair in Cologne.
On one hand it was important to create a platform for existing customers that come regularly to this exhibition to inform themselves. A lot of customers had fixed appointments to discuss the topics with their representatives. On the other hand the idea was the show the complete product range to possible new customers. Therefore KERN-DEUDIAM showed products from different sections of the product range.
The representatives of KERN-DEUDIAM answered all questions in several discussions, especially about the new developed products , explained the complete product range and in general the commercial model of KERN-DEUDIAM. Many visitors also drew inspiration from the image video, which was shown on a big screen. Others were amazed to see the first laser welded PCD cup grinder.
Special highlight was certainly the participation with this cup grinder in the ceremony of the innovation award IRON in 2012. From over 100 submissions all together for the innovation price the jury chose the nominated whose novelties were judged as especially valuable.
Among the nominees was KERN-DEUDIAM with the laser welded PCD cup grinder. The presentation of the products nominated by the organizer and the publicity associated KERN -DEUDIAM brought a large audiences to interested parties.
The participation as an exhibitor at the International Hardware Fair Cologne 2012 can be seen as fully successful in marketing concept of KERN-DEUDIAM.