International Hardware Fair in Cologne from 4th to 7th March 2018 in hall 10.2 booth no. F016
For KERN-DEUDIAM, this year’s hardware fair was all about the new corporate identity. For the first time, the new logo, the new packaging for diamond saw blades and the new color guide system for the diamond saw blades were presented to existing customers and interested parties on 4th March 2018.
The hope for a mostly positive reception of the new CI by the existing customers was more than exceeded in the run-up to the fair. All partners, whether customers, suppliers or other interested parties, congratulated KERN-DEUDIAM for the new logo and pointed out that this step was taken at the right time.
In this context, whoever wanted to participate in our lottery game at the show could guess how many of the new logos were placed on a specially created poster. The correct number was 228 logos. The estimated number was between 99 and 1610 logos. The 10 winners are notified and some have already received their prizes.
The hardware fair is becoming more and more international, around 90% of the visitors to the KERN-DEUDIAM booth came from abroad. It is a pity that only a few German companies use this platform to inform, exchange or simply get rid of their problems. Nevertheless, from today’s view, the participation in the fair was very successful. By the year 2020, we will be back at the same place.